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MBA in Digital Marketing Management from BTU Course Overview
The MBA in Digital Marketing Management at Bir Tikendrajit University emphasizes the latest marketing practices within the digital ecosystem. Students engage with a comprehensive curriculum that covers essential topics such as SEO, SEM, social media marketing, content strategy, and analytics. The program effectively blends marketing theory with the application of contemporary digital tools and campaign management techniques. By working on real-world projects and analysing case studies, learners gain invaluable insights into consumer behavior in the online environment. This robust curriculum effectively prepares professionals for diverse and dynamic roles in digital marketing, making it particularly suited for individuals aspiring to succeed in online brand growth and performance marketing. The combination of theory and practice offers a solid foundation for navigating the complexities of the digital landscape.
Eligibility
Graduation in any discipline from a recognized university.
Bir Tikendrajit University Advantages
- UGC Recognized State Private University
Established under Manipur State Act and recognized by UGC for valid degree programs. - Diverse Professional Programs
Offers career-oriented courses across management, IT, education, and humanities. - Student-Centric Learning Approach
Focus on accessible education with flexible learning support for students.
MBA in Digital Marketing Management from BTU Course Syllabus
1st Semester
- Foundations of Management and Organization Behavior
- Accounting for Managers
- Managerial Economics
- Quantitative Techniques for Managers
- Marketing Management
- E-Commerce
- Microsoft Office – Lab
2nd Semester
- Financial Management
- Product and Brand Management
- Consumer Behavior
- Fundamentals of Digital Marketing
- Integrated Marketing Communications
- Website Planning and Structure
- Customer Relationship Management
- Content Management System – Lab
3rd Semester
- Search Engine Marketing & Optimization
- Social Media Marketing
- Content Marketing
- Digital Entrepreneurship
- Lead Generation and Marketing Automation
- E-Mail Marketing, Mobile Marketing and Video Marketing
4th Semester
- Services Management
- Strategic Management
- Personal Selling and Sales Management
- Project Management
- Affiliate Marketing and Google AdSense
- Web & Google Analytics
- Social Media Marketing – Lab
- Project Work
MBA in Digital Marketing Management from BTU Course Fee Structure
We offer flexible payment options that let students pay the program fee in convenient installments.
Indian Nationals
Installment Plan
INR 60,000 X 2
Full Course Fee
INR 1,20,000
International Students
Installment Plan
INR 1,20,000 X 2
Full Course Fee
INR 2,40,000
Important Note:
The above fee structure is applicable for the current academic session. Fees once paid are non-refundable as per university guidelines. Students are advised to confirm the latest fee details with the admission counsellor before enrollment.
Admission Process
Complete your admission by following the simple steps below.
Application
Submit the enquiry form. Our admission counsellor will contact you for further guidance.
Document Submission
Share the required academic documents, ID proof, latest photograph and signature.
Fee Payment
Pay the applicable fee for the first year or full course as guided by the counsellor.
Admission Confirmation
The university will evaluate your documents to confirm your admission.
Get a Recognized Degree
Globally Accepted
Graduate with UGC-entitled and internationally accepted online degrees.
Equivalent to a Regular Program
Enjoy the same academic standards, credibility, and recognition as a traditional classroom degree.
Awarded by the University
Receive your final degree certificate directly from the university upon successful completion of the program.
MBA in Digital Marketing Management from BTU Career Prospects
Digital marketing professionals are essential for brand visibility and online sales growth. Graduates can work in agencies, startups, and corporate marketing teams.
Program Outcomes
Learners will gain expertise in executing data-driven digital campaigns. They will understand digital consumer journeys and performance optimization techniques.
Career Pathways
- Digital Marketing Manager
- SEO Specialist
- Social Media Strategist
- Content Marketing Manager
- Performance Marketing Analyst
- Email Marketing Specialist
- Brand Manager
- PPC Expert
Industries
- Digital Marketing Agencies
- E-commerce Companies
- Media & Advertising
- IT & SaaS Firms
- Retail Brands
- EdTech Platforms
- Hospitality & Travel
- Startups
Frequently Asked Questions (FAQs)
Students with a bachelor’s degree from a recognized university are eligible for admission.
The program follows semester mode and is completed over 24 months.
Graduates can work as digital marketing managers, SEO specialists, social media strategists, and brand managers.
Yes, digital marketing offers strong opportunities in advertising, branding, and online business sectors.
The university offers industry-focused education related to online marketing and digital business strategies.
Yes, graduates can pursue opportunities in digital agencies and corporate marketing sectors.
