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MBA in Marketing Management from BTU Course Overview
The MBA in Marketing Management at Bir Tikendrajit University is designed to provide a comprehensive education in key aspects of marketing, with a particular emphasis on branding, consumer behavior, and strategic marketing planning. The program covers essential topics such as digital marketing, advertising, sales management, and market research, ensuring that students gain a well-rounded understanding of the field. Through coursework, students learn to analyze diverse markets, develop effective promotional strategies, and apply theoretical concepts to practical situations. Engaging with case studies allows them to understand and navigate real business marketing challenges, while the curriculum emphasizes the importance of brand positioning and customer engagement. Ultimately, this program prepares graduates to assume leadership roles across various marketing domains, equipping them with the skills necessary to excel in dynamic business environments.
Eligibility
Bachelor’s degree in any discipline from a recognized university.
Bir Tikendrajit University Advantages
- UGC Recognized State Private University
Established under Manipur State Act and recognized by UGC for valid degree programs. - Diverse Professional Programs
Offers career-oriented courses across management, IT, education, and humanities. - Student-Centric Learning Approach
Focus on accessible education with flexible learning support for students.
MBA in Marketing Management from BTU Course Syllabus
1st Semester
- Fundamentals of Management
- Business Communication
- Organizational Behavior
- Principles of Marketing Management
- Financial Accounting
- Computer Applications
2nd Semester
- Human Resource Management
- Statistical Methods for Business Decisions
- Purchasing and Materials Management
- Quantitative Technique
- Marketing Strategies
- Marketing Research
3rd Semester
- Information Technology
- Supply Chain Management
- International Marketing
- Consumer Behavior
- Advertising, Sales Promotion and Public Relations
- Sales Management and Merchandizing
4th Semester
- Product and Brand Management
- Rural Marketing
- Industrial Marketing
- Service Marketing
- Direct and Event Marketing
- Project Work
MBA in Marketing Management from BTU Course Fee Structure
We offer flexible payment options that let students pay the program fee in convenient installments.
Indian Nationals
Installment Plan
INR 40,000 X 2
Full Course Fee
INR 80,000
International Students
Installment Plan
INR 80,000 X 2
Full Course Fee
INR 1,60,000
Important Note:
The above fee structure is applicable for the current academic session. Fees once paid are non-refundable as per university guidelines. Students are advised to confirm the latest fee details with the admission counsellor before enrollment.
Admission Process
Complete your admission by following the simple steps below.
Application
Submit the enquiry form. Our admission counsellor will contact you for further guidance.
Document Submission
Share the required academic documents, ID proof, latest photograph and signature.
Fee Payment
Pay the applicable fee for the first year or full course as guided by the counsellor.
Admission Confirmation
The university will evaluate your documents to confirm your admission.
Get a Recognized Degree
Globally Accepted
Graduate with UGC-entitled and internationally accepted online degrees.
Equivalent to a Regular Program
Enjoy the same academic standards, credibility, and recognition as a traditional classroom degree.
Awarded by the University
Receive your final degree certificate directly from the university upon successful completion of the program.
MBA in Marketing Management from BTU Career Prospects
Marketing professionals are vital for business growth and brand visibility. Graduates can work in corporate marketing teams, agencies, and startups.
Program Outcomes
Students will gain expertise in marketing strategies, brand management, and consumer analysis. They will be able to design effective campaigns, manage sales processes, and apply research insights to improve market performance.
Career Pathways
- Marketing Manager
- Brand Manager
- Sales Manager
- Digital Marketing Executive
- Market Research Analyst
- Advertising Manager
- Business Development Executive
- Product Manager
Industries
- FMCG Companies
- Advertising Agencies
- E-commerce Firms
- Retail Sector
- Media & Entertainment
- Corporate Enterprises
- Startups
- Market Research Firms
Frequently Asked Questions (FAQs)
Candidates with a bachelor’s degree from a recognized university are eligible to apply.
The course follows semester mode and is completed over 24 months.
Graduates can work in brand management, advertising, sales management, digital marketing, and market research sectors.
Yes, marketing professionals are highly demanded across corporate and business sectors.
Bir Tikendrajit University offers industry-oriented education related to branding, promotions, and marketing strategies.
Yes, graduates can pursue opportunities in marketing agencies and business organizations.
