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MBA in Marketing Management from TGU Course Overview
The MBA in Marketing Management at The Global University (TGU) is meticulously designed to cultivate robust marketing leadership and strategic decision-making skills essential for today’s dynamic business environment. The comprehensive program not only covers consumer behavior, brand management, advertising, and digital marketing strategies but also delves into emerging trends in the industry. Students gain hands-on experience in market research, sales management, and marketing analytics, enabling them to understand customer needs more effectively. Engaging with case studies and practical assignments significantly enhances their real-world marketing knowledge. The curriculum seamlessly integrates traditional marketing principles with advanced digital tools and platforms. Graduates emerge fully prepared to lead innovative marketing campaigns and develop effective brand strategies across diverse industries, positioning themselves as valuable assets in the job market.
Eligibility
Bachelor’s degree in any discipline from a recognized university.
Why Choose The Global University
- Recognized by UGC
Established under Arunachal Pradesh State Act and approved by UGC. - Industry-Relevant Curriculum
Programs designed to match modern industry and career requirements. - Focus on Skill & Knowledge Development
Emphasis on practical exposure along with theoretical foundation.
MBA in Marketing Management from TGU Course Syllabus
1st Semester
- Managerial Accounting
- Organizational Behaviour
- Economic Analysis for Business Decisions
- Basics of Marketing
- Business Analytics
- Decision Science
- Management Fundamentals
- Indian Knowledge Systems
- ELECTIVE ( Any One) Business Communication – I / Technology Tools in Business Management – I / Environmental, Social & Governance (ESG) / Demand Analysis & Forecasting
- ELECTIVE (Any One) Geopolitics & World Economic Systems / Contemporary Frameworks in Management / Essentials of Psychology for Managers
2nd Semester
- Marketing Management
- Financial Management
- Human Resources Management
- Operations & Supply Chain Management
- Legal Aspects of Business
- BRM
- Desk Research
- ELECTIVE (Any One) Business Communication – II / Technology Tools in Business Management – II / Sustainable Development Goals / Selling & Negotiation Skills Lab
- ELECTIVE (Any One) Indian Economy / International Business Environment / Business Ethics
3rd Semester
- Strategic Management
- Services Marketing
- ELECTIVE (Any Two) Consumer Behaviour / Product & Brand Management / Sales & Distribution Management / Digital Marketing – I
- ELECTIVE (Any Two) International Marketing / Business to Business Marketing / Marketing Analytics / Marketing
4th Semester
- Entrepreneurship, Innovation and Design Thinking
- Enterprise Performance Management
- Marketing Strategy
- ELECTIVE (Any Two) Integrated Marketing Communication / Rural & Agriculture Marketing / Tourism & Hospitality Marketing / Digital Marketing – II
- ELECTIVE (Any Two) Elective Retail Marketing / Marketing of Financial Services / Recent Trends in Marketing / Marketing
- Research Project
MBA in Marketing Management from TGU Course Fee Structure
We offer flexible payment options that let students pay the program fee in convenient installments.
Indian Nationals
Installment Plan
INR 45,000 X 2
Full Course Fee
INR 90,000
International Students
Installment Plan
INR 90,000 X 2
Full Course Fee
INR 1,80,000
Important Note:
The above fee structure is applicable for the current academic session. Fees once paid are non-refundable as per university guidelines. Students are advised to confirm the latest fee details with the admission counsellor before enrollment.
Admission Process
Complete your admission by following the simple steps below.
Application
Submit the enquiry form. Our admission counsellor will contact you for further guidance.
Document Submission
Share the required academic documents, ID proof, latest photograph and signature.
Fee Payment
Pay the applicable fee for the first year or full course as guided by the counsellor.
Admission Confirmation
The university will evaluate your documents to confirm your admission.
Every Achievement Recorded
Performance at a Glance
Your marksheet presents a clear summary of your academic performance in every examination.
Structured Academic Details
Includes subject-wise marks, grades, credits, and overall result for easy reference.
Trusted University Issuance
Receive an official marksheet directly from The Global University after successful evaluation.
MBA in Marketing Management from TGU Career Prospects
Graduates can pursue careers in advertising, sales, and digital marketing across industries. Opportunities exist in brand management and marketing strategy roles.
Program Outcomes
Students gain knowledge of marketing strategies, consumer insights, and brand positioning. They develop skills in market analysis, sales planning, and digital marketing execution. The program prepares graduates for leadership roles in marketing management.
Career Pathways
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Sales Manager
- Market Research Analyst
- Advertising Manager
- Product Manager
- Business Development Manager
Industries
- Advertising & Media
- FMCG Companies
- Retail & E-commerce
- IT & Software Firms
- Manufacturing Companies
- Consulting Firms
- Telecom Sector
- Consumer Goods Industry
Frequently Asked Questions (FAQs)
Students who have completed a bachelor’s degree from a recognized university are eligible for admission.
The program follows semester mode and is completed over 24 months.
Graduates can work in brand management, digital marketing, sales management, and advertising sectors.
Yes, marketing professionals are highly valued in corporate and business industries.
The university offers business-focused education related to marketing strategies and consumer behavior.
