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BBA in Marketing Management from BTU Course Overview
BBA in Marketing Management at Bir Tikendrajit University emphasizes comprehensive marketing strategies, branding principles, and an in-depth understanding of consumer behaviour. Students are equipped with knowledge of various advertising methods, practical sales techniques, and effective market research practices. The curriculum encompasses essential areas such as digital marketing, product management, and innovative promotional strategies. Learners also gain insights into customer relationship management and engage in competitive analysis, which are crucial for success in the field. Practical assignments enhance not only their communication and presentation skills but also foster critical thinking. This program effectively prepares students for a wide range of dynamic marketing careers.
Eligibility
10+2 pass from a recognized board in any stream.
Bir Tikendrajit University Advantages
- UGC Recognized State Private University
Established under Manipur State Act and recognized by UGC for valid degree programs. - Diverse Professional Programs
Offers career-oriented courses across management, IT, education, and humanities. - Student-Centric Learning Approach
Focus on accessible education with flexible learning support for students.
BBA in Marketing Management from BTU Course Syllabus
1st Semester
- Principles and Practices of Management
- Introduction to Marketing
- Business Environment
- Essentials of IT
- Business Communication – I
2nd Semester
- Organisational Behaviour
- Basic Accountancy
- Basics of Business Analytics
- Python Programming
- Business Communication – II
3rd Semester
- Research Methodology
- Customer Relationship Management
- Financial Management
- Production and Operations Management
- Web Technologies
4th Semester
- Business Laws
- Business Strategy and Entrepreneurship
- Managerial Economics
- International Business
- Database Management Systems
5th Semester
- Advertisement and Sales Management
- Consumer Behaviour
- Digital Marketing
- Product and Brand Management
6th Semester
- International Marketing
- Services Marketing
- Experiential Learning Project
BBA in Marketing Management from BTU Course Fee Structure
We offer flexible payment options that let students pay the program fee in convenient installments.
Indian Nationals
Installment Plan
INR 60,000 X 3
Full Course Fee
INR 1,80,000
International Students
Installment Plan
INR 1,20,000 X 3
Full Course Fee
INR 3,60,000
Important Note:
The above fee structure is applicable for the current academic session. Fees once paid are non-refundable as per university guidelines. Students are advised to confirm the latest fee details with the admission counsellor before enrollment.
Admission Process
Complete your admission by following the simple steps below.
Application
Submit the enquiry form. Our admission counsellor will contact you for further guidance.
Document Submission
Share the required academic documents, ID proof, latest photograph and signature.
Fee Payment
Pay the applicable fee for the first year or full course as guided by the counsellor.
Admission Confirmation
The university will evaluate your documents to confirm your admission.
Get a Recognized Degree
Globally Accepted
Graduate with UGC-entitled and internationally accepted online degrees.
Equivalent to a Regular Program
Enjoy the same academic standards, credibility, and recognition as a traditional classroom degree.
Awarded by the University
Receive your final degree certificate directly from the university upon successful completion of the program.
BBA in Marketing Management from BTU Career Prospects
Graduates can work in marketing agencies, corporate sales, and branding firms.
Program Outcomes
Students gain knowledge of marketing tools, branding strategies, and consumer analysis. They learn sales planning and promotional campaign management. The program builds a foundation for marketing and sales roles.
Career Pathways
- Marketing Executive
- Sales Coordinator
- Brand Executive
- Market Research Analyst
- Digital Marketing Assistant
- Business Development Executive
Industries
- Marketing Agencies
- FMCG Companies
- E-commerce Firms
- Advertising Agencies
- Retail Companies
- Corporate Enterprises
Frequently Asked Questions (FAQs)
Students who have completed 10+2 from a recognized board are eligible for admission.
The course follows semester mode and is completed over 36 months.
Graduates can work in sales, advertising, branding, digital marketing, and business development roles.
Yes, marketing professionals are in demand across retail, corporate, and digital business sectors.
Bir Tikendrajit University provides business-focused learning related to marketing and consumer strategies.
Yes, graduates can explore opportunities in digital marketing, advertising agencies, and brand management firms.
